brand guide

Bae Suzy's Anua 'Dew On, Glow On' Routine

Bae Suzy is a real, confirmed Anua ambassador fronting its PDRN collection under the 'Dew on, Glow on' campaign. Logged here against the actual announcement, with her separately reported routine habits kept clearly apart.

Glass Skin Diary Research Desk6 min read

Research note

Research note: product facts should be checked against current brand and retailer pages before major updates. Review signals are treated as directional patterns, not universal outcomes.

Verified entry

Logging this against the actual campaign, not speculation

Bae Suzy is a real, confirmed Anua brand ambassador, fronting its 'Dew on, Glow on' campaign — also referenced as 'Water Portrait' — for the brand's PDRN collection: the PDRN Collagen Glow Facial Serum Spray, PDRN Hyaluronic Acid 100 Capsule Serum, and PDRN Hyaluronic Acid 100 Moisturizing Cream. I'm logging this straight from the campaign naming, not from fan speculation, and most existing coverage of her 'glass skin routine' hasn't caught up to it yet.

The confirmed collection

Her three named PDRN products

  • PDRN Collagen Glow Facial Serum Spray — the glow-focused entry in the collection.
  • PDRN Hyaluronic Acid 100 Capsule Serum — a hydration-forward serum step.
  • PDRN Hyaluronic Acid 100 Moisturizing Cream — the sealing step in the same collection.

Logged separately

Habits reported outside the Anua deal

Separately from the campaign, a Korea Times quote describes her habit of not toweling her face fully dry between steps, Cosmopolitan notes a gentle exfoliation habit, and Lifestyle Asia and thezoereport have both published broader routine breakdowns. None of that reporting mentions Anua — I'm keeping it in its own entry rather than implying the brand confirmed those specific habits.

Why I'm flagging the gap

Most existing coverage hasn't caught up

A 2026 ambassador announcement not yet showing up in routine roundups is normal lag, not a red flag. It does mean that if you searched for Suzy's glass skin routine before today, you were probably reading pre-Anua coverage — this entry is meant to close that gap with what's actually confirmed.

FAQ

Questions I keep getting about this entry

  • Q: Is Bae Suzy's Anua deal confirmed or a fan rumor? A: Confirmed — she fronts Anua's 'Dew on, Glow on' (also 'Water Portrait') campaign for its PDRN collection.
  • Q: What products is she associated with? A: PDRN Collagen Glow Facial Serum Spray, PDRN Hyaluronic Acid 100 Capsule Serum, and PDRN Hyaluronic Acid 100 Moisturizing Cream.
  • Q: Does she really not towel her face dry? A: That's from a Korea Times quote about her routine habits, reported separately from the Anua campaign.
  • Q: Why doesn't other coverage mention Anua? A: Most existing 'glass skin routine' writeups predate or haven't caught up to the June 2026 campaign announcement.